From AI Overload to Smart Decisions: How Agencies Evaluate and Adopt AI

With a growing number of AI tools, vendors, and promises, many agencies struggle to know where to focus. This session helps leaders move past AI overload by adopting a problem-first approach to evaluation and decision-making. Dale Steinke shares a practical framework agencies can use to prioritize use cases, assess vendor claims, and align AI investments with real business needs rather than hype.