Bringing the PRO back into the Sale PROfession

09/19/2025

2:30 pm

4:00 pm

It’s time we reclaim the sales profession by selling with authenticity and integrity. Salespeople are one of the least trusted professions on the planet (lawyers and politicians share this esteemed distinction), and we need to change that. We'll dive into how understanding your Sales DNA—your psychology, beliefs, and behaviors—can help you break free from outdated, manipulative tactics. We’ll discuss why the antiquated “Always Be Closing” mindset hinders your performance and destroys your success from within. Finally, we’ll focus on the essential elements of sales success: follow-up and referrals, equipping you with the tools to achieve consistent, world-class performance and build trust in this amazing profession.