Gain Control Over Commoditization with The Trusted Risk Advisor Method

This session addresses the challenges faced by agency teams caught in the "commodity trap" of the 90-day insurance bidding process, where differentiation is lost and price dominates. It demonstrates how the Trusted Risk Advisor (TRA) method shifts your team from traditional sales roles to strategic, consultative positions utilizing the five-step Enterprise Risk Management (ERM) model. You will learn to redefine your team’s approach by offering unique, value-driven solutions that elevate their roles beyond mere price competition, thereby enhancing credibility and trust with clients. This shift allows your agency to thrive as you escape the commoditization cycle and truly impact client outcomes.